Clinches Silver for Innovative Brand of the Year

Velona Cuddles, a leading brand in the hygiene and clothing segment in Sri Lanka has been rewarded with the Silver award for “Innovative Brand of the Year” at the recently concluded SLIM Brand Excellence Awards 2020. This latest recognition is a testament to the company’s focus on innovative service offerings in terms of product, packaging and distribution, conceptualized by understanding interests of the customers and it further reinforces Velona’s position as the leading diaper brand in Sri Lanka.

The SLIM Brand Excellence Awards, organized by Sri Lanka Institute of Marketing (SLIM), celebrates the outstanding performances of corporates, their dedication and commitment to consumer driven initiatives and innovative market approaches. 

The innovative and pioneering solutions have orchestrated remarkable wins for Velona and this prestigious award reflects its resilience in the face of the Covid-19 pandemic and its repercussions.  Revolutionizing Sri Lanka’s baby diaper market, Velona Cuddles came to the fore and showcased an innovative line of products with the launch of its Eco-Friendly Biodegradable Bamboo Diapers and 100% Biodegradable Bamboo Water Wipes in 2020, which have been awarded with Australian Toxic Free and Allergy Certifications.

In an industry first initiative, Velona Cuddles became the first FMCG brand to launch a subscription-based app to deliver its products having identified the need to provide convenience in purchasing regularly used products such as diapers. The launch of this app in March 2020, at an extremely crucial time during the early days of the pandemic and a lockdown in place, ensured that customers received their orders, safely delivered to their doorsteps.

Commenting on the accolade, Chairman of Threadworks (Pvt.) Ltd., Dr. Gehan De Soysa said, “We are honored to be recognized at the SLIM Brand Excellence Awards especially in a year that required companies and brands to demonstrate strong resilience in order to thrive. This award reflects our focus on continuous innovation amidst adversity and it is a validation of the commitment and tireless effort that the entire Velona Cuddles team puts into placing the valued consumers at the heart of everything we do.”

Velona has been a household name for decades showcasing a portfolio of comfortable and long-lasting clothing suited for various age groups. Its most popular product line, Velona Cuddles diapers have over the years become closer to the hearts of many Sri Lankans, assuring safety, comfort and hygiene. Today, the company boasts a rich portfolio of baby products such as wet wipes, Looney Tunes, Little Swimmers, Ezy Pants, Cuddles Bamboo Water Wipes, Cuddles Australian Bamboo Diapers, Pro Guard Diapers, Classic Diapers and many more designed for new born, babies and toddlers. Adult products such as Proteck Bed Pad, a disposable bed pad that instantly absorbs excess liquid to give complete peace of mind and Pro Guard Diapers which prevent bed sores and rashes are trade-mark products at Velona. Manufactured with non-toxic materials, Velona Cuddles brings the safest diapers at affordable prices keeping with its promise to raise happy and healthy lives. Velona Cuddles website – www.velonacuddles.com showcases the brand’s entire product portfolio and is equipped with useful information including comprehensive guidance for pregnant moms throughout their pregnant period.

Photo Caption

Chairman of Threadworks (Pvt.) Ltd., Dr. Gehan De Soysa and a senior member of the sales team, receiving the award